Taj, a name synonymous with Indian luxury and heritage, isn’t just a hotel chain; it’s an emotion. India’s love affair with the Taj brand is timeless. Be it grand weddings, cherished family holidays, or business retreats, the Taj name brings with it trust, luxury, and a touch of homegrown pride.
With Taj Epicure, their loyalty program, you can now become a part of this iconic journey.
This article unpacks the Taj Epicure program and gives you insider tips on maximizing its perks while diving into the heritage and unmatched experiences offered by IHCL.
From hosting royal families to offering world-class hospitality to modern travellers, the Indian Hotels Company Limited (IHCL) has created a legacy that defines grandeur and elegance.
Whether you’re an elite traveler, a business professional, or someone planning a dream family vacation, Taj Epicure helps transform your journey into a tapestry of unforgettable moments.
With the Taj Epicure loyalty program, India’s most iconic hotel group gives us another reason to celebrate its offerings.
From point-earning hacks to personalized redemptions, we’re here to help you make the most of your Taj journeys.
A Glimpse Into IHCL’s Rich Legacy
The Indian Hotels Company Limited (IHCL), under the Tata Group’s umbrella, has been a trailblazer in setting benchmarks for world-class experiences. From iconic properties like Taj Mahal Palace, Mumbai, to serene escapes like Taj Exotica Resort & Spa, Goa, the Taj brand is deeply ingrained in India’s cultural fabric.
The Indian Hotels Company Limited (IHCL), the parent company of Taj Hotels, was established in 1903 with the opening of The Taj Mahal Palace, Mumbai. This wasn’t just a hotel; it was Jamsetji Tata’s vision of creating a space that showcased India’s potential in hospitality.
From hosting iconic personalities like Mahatma Gandhi and Queen Elizabeth II to being the go-to for family celebrations and luxury getaways, Taj properties have stood the test of time.
Over the years, the group expanded to include Vivanta, SeleQtions, and Ginger, offering options for every type of traveler.
With over 200 properties across the globe, Today, the group operates over 200 hotels across four continents and 11 countries; with properties ranging from luxurious palaces to chic urban escapes.
IHCL thus continues to remain a symbol of India’s rich culture and commitment to exceptional service.
What Is the Taj Epicure?
Taj Epicure is more than just a loyalty program; it’s an invitation to be part of a legacy.
Designed for those who frequent Taj properties, this program lets you earn points for your stays, dining experiences, spa treatments, and more. These points can be redeemed for luxurious stays, dining experiences, or even upgrades to enhance your visit.
Taj Epicure is designed for travelers who value luxury and bespoke experiences.For NRIs, these properties offer a slice of home combined with world-class amenities.
Why Should You Choose Taj Epicure?
When it comes to luxury hospitality, the Taj brand is synonymous with excellence, and the Taj Epicure membership takes your experience to a whole new level.
Designed for those who love the finer things in life, this exclusive paid membership program offers unparalleled perks that make every stay, meal, and moment truly special.
With Taj Epicure, you unlock exceptional benefits across the portfolio of IHCL hotels.
Whether you’re indulging in a lavish stay, savoring gourmet cuisine, or rejuvenating with spa treatments, the program ensures exclusive privileges like 20% off on room or suite stays; with no cap on the number of nights. Planning a long getaway? You’re covered with unlimited consecutive night discounts.
Food lovers are in for a treat with discounts on dining experiences at some of the most iconic Taj restaurants. From exquisite fine dining to comforting local favorites, every meal feels like a celebration.
Additionally, spa enthusiasts can unwind with discounted treatments that promise relaxation and rejuvenation in serene settings.
The program is perfect for both frequent travelers and those who enjoy occasional indulgences, offering value, exclusivity, and a touch of extravagance.
Whether you’re planning a business trip, a romantic escape, or a family vacation, Taj Epicure’s membership ensures every moment is elevated with personalized service and luxurious benefits.
Step into a world of unmatched hospitality and make every journey unforgettable. Choose Taj Epicure because you deserve nothing but the best.
Let’s Explore!
IHCL’s Hotel Brands:
IHCL’s portfolio includes brands like:
| Taj Hotels: Iconic and ultra-luxurious, embodying Indian royalty. |
| • Vivanta: Elegant and stylish for modern travellers. |
| • Ginger: Budget-friendly, providing smart essentials. |
| • SeleQtions: A unique collection of hotels that are quintessential, distinctive, and even pet-friendly. |
| • Ama Stays and Trails: Homely villas offering a serene and authentic experience. |
| • Gateway: Every destination in their portfolio is unique and memorable. |
| • Tree Of Life: Their resorts are a perfect mix of luxury, leisure, and tranquility. |
| • TajSats: A market leader in aviation catering. |
| • Qmin: Get your favourite IHCL restaurant meals delivered to your home with ease. |
Great Redemptions to Inspire Your Next Trip
The Pierre, A Taj Hotel, New York
Located on the iconic Fifth Avenue overlooking Central Park, The Pierre is a masterpiece of elegance. Whether you’re exploring Manhattan or enjoying fine dining at the hotel, it’s an unforgettable experience in the Big Apple.
Taj Dubai, UAE
Nestled in the heart of the glamorous city of Dubai, this property offers breathtaking views of the Burj Khalifa and easy access to world-class shopping, dining, and entertainment. Perfect for a mix of luxury and adventure.
Taj Cape Town, South Africa
Set against the iconic Table Mountain backdrop, Taj Cape Town offers a perfect mix of heritage and contemporary luxury. Explore the lively streets of Cape Town, enjoy exquisite wines, and take in the beauty of the surrounding landscapes.
St. James’ Court, A Taj Hotel, London
Experience timeless luxury in the heart of London. This property offers a classic British charm combined with Taj’s impeccable hospitality, making it a perfect base for exploring the city’s landmarks and cultural treasures.
The Best Properties for Redemption in India
A Home Away from Home
The Taj brand is deeply rooted in Indian culture. Whether it’s the heritage-inspired decor, authentic Indian cuisine, or the unmatched warmth of its hospitality, Taj properties always feel like home away from home.
Taj Mahal Palace, Mumbai
Step into a world of timeless elegance at this iconic property. Known for its unparalleled service and stunning views of the Gateway of India, this luxury landmark is a top pick for a memorable redemption.
Rambagh Palace, Jaipur
Immerse yourself in royal splendor at this former residence of the Maharaja of Jaipur. Known as the “Jewel of Jaipur,” Rambagh Palace offers an opulent experience with beautifully restored architecture and world-class amenities.
Taj Falaknuma Palace, Hyderabad
Experience the grandeur of Nizam-era luxury at this heritage property. Perched 2,000 feet above Hyderabad, the palace offers breathtaking views, opulent suites, and personalized service, making it a dream destination for your rewards.
Taj Madikeri Resort & Spa, Coorg
Surrounded by lush rainforests, this tranquil retreat is perfect for nature lovers. Breathe in the fresh mountain air and indulge in rejuvenating spa treatments while enjoying spectacular views of the Western Ghats.
Taj Lake Palace, Udaipur
Floating on the serene waters of Lake Pichola, this enchanting property is straight out of a fairytale. Its romantic ambiance and rich history make it a favorite for special occasions and unforgettable getaways.
Vivanta by Taj, Bekal
For a unique blend of luxury and wellness, head to this hidden gem in Kerala. Surrounded by backwaters and lush greenery, it offers Ayurvedic therapies, houseboat cruises, and stunning beaches.
How to Earn Points in Taj Epicure Membership
Earn Points on Every Experience
- Stay Rewards: Earn points for every rupee spent on room bookings across Taj, Vivanta, and Ginger properties. A night at the Taj Mahal Hotel, Delhi, doesn’t just give you memories; it also boosts your points balance!
- Dining: Enjoy points every time you indulge at signature restaurants like Wasabi by Morimoto, Souk, Vark and many more.
- Events and Spa: Hosting a wedding at any IHCL properties or indulging at the Jiva Spa adds up your points.
- Credit Cards: Tie up your Tata Neu Infinity Card or similar cards that allow seamless point transfers to maximize rewards.
How to Redeem Your Epicure Points
Effortless Redemption Options
Redeeming Taj Epicure points is where the magic truly happens. You can:
- Book Free Stays: Whether it’s a weekend retreat at Taj Bekal, Kerala or a romantic escape to Taj Coral Reef, Maldives, your points have you covered.
- Upgrade Your Room: From a standard room to a suite overlooking the Arabian Sea.
- Dining and Wellness: Redeem points for exclusive dining experiences or rejuvenating spa treatments.
Milesly Pro Tip: Check for blackout dates before planning your redemption. Although there are restrictions during peak seasons, planning ahead can help you get the best value.
Best Redemption Options
- Off-Peak Stays: Redeem points during non-peak seasons for maximum value.
- Dining Experiences: Book private dining or Sunday brunches at reduced rates.
- Upgrades: Use points for suite upgrades at iconic properties.
- Stay Longer: Longer stays translate to more points and tier upgrades.
- Leverage Promotions: Take advantage of double-point promotions during festivals like Diwali or Christmas.
- Use Transfer Partners: Transfer miles from airline partners like Air India or points from select credit cards like AmEx Platinum Credit Card to your Taj Epicure vouchers.
- Plan Off-Season Redemptions: Properties like Rambagh Palace, Jaipur, offer excellent availability during non-peak periods.
- Cultural Events: Attend classical music concerts or art exhibitions at Taj properties.
Exclusive Perks for IHCL Members
Elite Membership & Tier Benefits:
Unlock a World of Rewards with Tata NeuPass and Taj InnerCircle
If you’re a fan of Tata Group’s iconic brands, you’re in for a treat! Tata NeuPass is the ultimate loyalty program that ties together all the incredible Tata brands under one roof. With NeuPass, you don’t just shop or stay; you unlock an entire world of exclusive privileges, all through the Tata Neu App.
Check out Milesly’s exclusive reviews of HDFC TATA NeuCard Infinity and HDFC TATA NeuCard Plus. (link)
Meet NeuCoins: Your Key to Extraordinary Experiences
NeuCoins are the loyalty currency you earn for every rupee you spend across Tata brands. And here’s the best part; 1 NeuCoin equals 1 rupee!
Whether you’re shopping online, dining at a Taj hotel, or enjoying a luxurious staycation, your NeuCoins can be redeemed seamlessly with no minimum spend. It’s like having a pocketful of rewards wherever you go!
Taj InnerCircle: A VIP Upgrade to NeuPass
Now, if you’re someone who loves to indulge in travel and luxury stays, the Taj InnerCircle program within NeuPass is a game-changer. This tiered program takes your loyalty to the next level with perks tailored to your travel lifestyle. Here are the details:
| Membership Tier | Earn Rate | Eligibility | Additional Benefits |
| Platinum | 8 NeuCoins per ₹100 of eligible spends | 80 nights or 8 lakhs spent in one year. | Premium Wi-FiPriority Check-inEarly Check-in (subject to availability)Unlimited room upgrade to next level (up to standard Suite)4 Taj Club room Upgrade Voucher( for stay up to 5 days)20% Spa Discount10% off on Food and beverages.Platinum Concierge services |
| Gold | 7 NeuCoins per ₹100 of eligible spends | 40 nights or 4 lakhs spent in one year. | Early Check-in and Late Check-out (subject to availability)20 room upgrade vouchers to next level (up to standard suite)2 Taj Club room Upgrade Voucher( for stay up to 5 days)15% Spa Discount10% off on Food and Beverages.Gold Concierge Service |
| Silver | 5 NeuCoins per ₹100 of eligible spends | 10 nights or 1 lakh spent in one year. | Late Check-out (subject to availability) |
| Copper | 4 NeuCoins per₹100 of eligible spends | Base Tier (Free enrollment) |
No matter your tier, you’re guaranteed to feel like a VIP every time you book with IHCL.
Taj Epicure
The Taj Epicure membership is a paid membership program which offers exclusive discounts on dining, spa treatments, and hotel stays. You can also save 20% on rooms and suites for unlimited consecutive nights, making it perfect for staycations or extended trips.
NeuPass, combined with Taj InnerCircle and Epicure benefits, is like your all-access pass to luxury. Whether you’re planning a vacation, a business trip, or a quick weekend getaway, you’ll earn rewards, enjoy top-notch services, and indulge in the finest hospitality Tata brands have to offer.
Membership Tiers:
Epicure Privileged: (INR 50000 +GST)
- Complimentary Gold NeuPass Membership Tier.
- 25% Discount on Food And Beverages
- 25% Discount on Qmin Deliveries
- 20% Discount on Spa
- Add-on Card available (for Spouse to enjoy the same benefits while travelling alone.)
- Available with AU IVYCard.
- Experience Vouchers: 2 vouchers for one night stay, 4 set meals for two, 60-minute spa therapy (3 sessions in a year), Taj Club lounge access for two (4 times in a year), Pool access with set lunch(up to 4 pax).
Epicure Preferred: (INR 25000 +GST)
- Complimentary Silver NeuPass Membership Tier.
- 25% Discount on Food And Beverages
- 25% Discount on Qmin Deliveries
- 20% Discount on Spa.
- Available with an Indus Solitaire Card.
- Experience Vouchers: one voucher for one night stay, 2 vouchers of a set meal for two, 60-minute spa therapy (one session in a year), Pool access with set lunch (up to 4 pax),
Epicure Plus: (Basic Membership given with most Credit cards associated with IHCL)
- 25% Discount on Food And Beverages
- 25% Discount on Qmin Deliveries
- 20% Discount on Jiva Spa.
- No Experience Vouchers to avail.
- 20% off on Suites/ Rooms for unlimited consecutive nights.
- Happy Hours at Taj Club Lounge at Selected Properties.
Some Common Benefits for all the members are:
- 20% discount on the Best Available Rate of room/suite at Taj Palaces
- 20% off on the Best Available Rate for a Room/Suite Stay at Taj Safari.
- A complimentary celebration cake is offered during the birthday month of members.
- Get early access to promotions and invites to curated events like wine tastings or live performances.
Credit Cards Giving Taj Epicure Memberships
- HDFC TATA NeuCard Infinity
- HDFC TATA NeuCard Plus
- SBI
- Standard Chartered Bank
- American Express Platinum Charge Card
- American Express Platinum Reserve Card:
- Axis Bank Burgundy Credit Card
- IDFC First Private Credit card
- ICICI Bank Private Emerald Credit Card
- Indus Solitaire Credit Card
- AU Zenith Credit
(HSBC Taj Credit Card: It is an invitation-only credit card for a selected few.)
Exploring Partnerships
Partnerships and Added Value
- Transfer miles to airline partners like Singapore Kris Flyer, Gulf, Oman, All Nippon Airways from stays.
- Access luxury brand offers like J wellness and Khajana.
- Book exclusive tours like Soulful Abodes and Dekho Apna Desh.
Maximizing Your Rewards
Here’s how you can get the most out of Taj Epicure:
- Leverage Partnerships:Use your points from partner airlines like Air India Maharaja Club or credit cards to buy Taj Epicure vouchers.
- Seasonal Offers: Look out for double-points promotions during festivals or off-season bookings.
- Special Redemptions: Redeem points for luxury packages during events like Diwali Staycations or New Year Celebrations.
Taj Epicure’s Unique Lifestyle Offerings
Taj Epicure goes beyond hotel stays, offering:
- Culinary Adventures: Experience meals curated by Michelin-star chefs like Chef Sriram (Quilon, London),Srijith Gopinathan(Campton Place Restaurant, San Francisco).
- Heritage Tours: Stay at properties like Rambagh Palace, Jaipur, and delve into India’s royal history.
- Wellness Retreats: Rejuvenate at Jiva Spas, known for its holistic treatments.
Pro Tip: Subscribe to Milesly Newsletter to stay up to date with the latest offers and strategies for best redemption.
Success Stories
A Business Owner’s Journey
Rohan Jaiswal, a tech entrepreneur from Bengaluru, swears by Taj Epicure: “As someone who travels often for work, Taj Epicure has been a game-changer. My stays at Vivanta properties are comfortable, and the points I earn help me redeem weekend getaways with my family. It’s like getting rewarded for doing what I already love.”
A Family’s Dream Vacation
Meera Sharma from Delhi shares: “We planned our family vacation to Udaipur, staying at The Lake Palace, all thanks to Taj Epicure. The points covered our room costs, and the exclusive perks made us feel like royalty. It’s the perfect program for families who love luxury on a budget.”
A Couple’s Anniversary Celebration
Neha and Arjun, a couple from Mumbai, used their points for an anniversary getaway: “We stayed at Taj Exotica in the Maldives, thanks to Taj Epicure. The experience was magical, and we didn’t have to break the bank. We’re hooked for life!”
A Business Leader’s Rewarding Journey
Ravindra Shetty, an NRI based in London, shares: “I frequently travel between India and the UK for work. Staying at Taj properties feels like coming home, and the Taj Epicure program enhances the experience. Using my Amex Platinum Card, I transferred points to Epicure and enjoyed a free stay at the Taj Mahal Palace, Mumbai. It’s the best way to blend work and leisure!”
Clearing Common Myths About Taj Epicure
Taj Epicure is for everyone, offering value across brands like Vivanta and Ginger.
With over 200 participating properties and diverse redemption options, flexibility is its middle name.
Taj Epicure points have a long validity period (365 days), giving you ample time to redeem them.
While there are blackout dates, flexible planning ensures you can redeem points effectively. Usually these blackout periods are during festivals like Diwali, Christmas, New Year, public holidays, and long weekends.
Frequently Asked Questions (FAQs)
Simply sign up on the official IHCL website or at any participating property.
Taj Epicure partners with several airlines like Singapore Kris Flyer, All Nippon Airways, Oman and Gulf. Members can earn miles from staying at Taj properties according to their Membership status. (For example, Kris Flyer members can earn 2 Kris Flyer miles per 1 USD of eligible spends at Taj, SeleQtions and Vivanta hotels, which is 3 CV per 100 INR.)
Cards like HDFC Tata NeuCard, Amex Platinum, HDFC Infinia, and Axis Reserve are highly recommended.
Yes, Taj Epicure frequently rolls out promotions tailored for international travelers like Soulful Abodes; Dream, Drive, Discover, Delight.
Points are valid for a long duration (365 days), so you have plenty of time to redeem them.
While some blackout dates exist, they are limited and don’t heavily restrict redemption.
To conclude
Taj Epicure isn’t just about rewards; it’s about enhancing your journey with unparalleled luxury and personalized service.
Whether you’re planning a weekend staycation, a family vacation, a business trip, or a romantic getaway, this program ensures your experiences are meaningful, memorable, and enriched with rewards.
At Milesly, we believe in traveling smarter, and Taj Epicure perfectly aligns with our philosophy of maximizing every rupee spent. Taj Epicure’s combination of luxury and value makes it the ideal loyalty program for Indian travelers.
So, what are you waiting for? Join Taj Epicure and embark on a journey that blends Indian heritage with global luxury!
